Today, I had the opportunity to spend some time on the set of CastleLight’s first performance video, shot by up-and-coming indie production company, SerialBox.
First off, if you’ve heard the first two singles from CastleLights, you know that they’re a driving, very Brit-rock influenced band. The setup today was a very different, acoustic-based performance. The band pulled out two new songs for the set, and finished off with one of the first singles, Paint The Stars. The version played today is a completely different animal from what has been released, but is in no way any less interesting as a song. The guys almost effortlessly translated their original ideas to fit into the folkier mold.
The location for the shoot was the bottom floor of an old warehouse-turned-lofts building in the downtown area of Houston. Lots of exposed brick, structural steel, and wood really set the tone and mood for the stripped-down performance. Ryan Booth and his team at SerialBox have essentially transformed a empty room into a soundstage ready for shooting music videos. If you’re a band in Houston, look them up for your next video. I don’t think you’ll be disappointed.
I hope that we’ll see this video out pretty soon. The setting of the band playing a few tunes for a few friends is one that always makes for good footage, and something that people can easily watch and feel like they were really there. It’s another way for indie bands to reach out and engage an audience that they not have reached out to yet.
I have seen some other videos that Serial Box has shot and they are incredible. Mark my words people will be lining up to work with these guys in the next 6 months. Can’t wait to see the Light Parade videos. I love their first 2 singles.
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